Social media is the new background check and hiring managers and recruiters are the new stalkers. Everyone is just a quick Google search away and hiring managers are utilizing the World Wide Web and social media to vet candidates before they schedule an interview. As professionals, we have to consider the impact that every post, like, share, mention, and comment will have on our chances of passing an involuntary online screening.
Of course, no one will divulge the fact that they were creeping on your Instagram profile before deciding whether or not to call you in, but it is definitely happening. It’s also important to note that although your accounts are set to ‘private,’ nothing is ever really private in the Digital Age. Your résumé and interview skills are no longer the only factors in the new job market.
Don’t risk your chances of scoring an interview. Conduct a social media audit to ensure your profiles have been examined to pass the following three assessments:
Culture. Companies want to hire individuals who will become a part of their culture. In other words, if you seem to possess the qualities of someone who would complement versus disrupt the existing culture, you will have a better chance of getting hired. Likewise, you should want to work for a company that shares your values and has a mission that you can get behind. If the synergy is there, everyone will be happy.
Character. It can be difficult to take a step back to analyze one’s online presence objectively. What type of vibe are you really portraying and is it that of someone who would make a great hire? Ask a friend to give you their honest opinion regarding your profile, your pictures and any content that you’ve shared. A picture really does speak volumes and unfortunately, you will be judged based on the impression you make online before anyone agrees to meet you in person.
Controversy. Social media tends to serve as an outlet for everything and anything, but some opinions are best kept within your close circle of friends and family. As a candidate hoping to land a job offer, remaining neutral in regards to controversial topics is highly recommended. Your personal beliefs are your own and you’re more than welcome to shout them out to the world as you please, but for someone in the job market, it might be best to hold off on posting debatable content.
Keep these “Three C’s” in mind and rest-assured your social media accounts and online presence will work to your favor during your job search. Prior to applying, comb through every account (private and public) and delete anything that may be considered a red flag. Never the one to stop anyone from being themselves, I still recommend a social media cleanse every now and then just to be sure that you always put your best foot forward.
By: Malicia Basdeo, New York City, @maliciaism
Are you an employer? Post your New York fashion job here.
Are you a job seeker? Find fashion jobs in NYC here.
Don’t forget to follow us on Instagram for the latest fashion jobs, career advice and fashion trends!